Bagru, a small village located about 35 kilometres southwest of Jaipur in Rajasthan, is renowned for its centuries-old tradition of hand block printing. The Chippa community have practiced this craft in this region for over 400 years. What sets Bagru apart in the landscape of Indian textiles is its steadfast commitment to natural dyes, traditional techniques, and a distinct aesthetic rooted in simplicity and earthiness.
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The raw palette of our Bagru block prints comes directly from the earth: blood reds, turmeric yellows and inky blacks all derived from plants, minerals, and mud.Bagru prints are rustic, geometric, and symmetrical, using motifs inspired by nature and traditional Rajasthani iconography. Hand-carved wooden blocks are dipped into the natural dye pastes and stamped manually onto the fabric with precision and rhythm. Above, Cec wears The Clover dress in Tibby. On the left, Maxine wears The Honey top in Volt Lime Mustard and Mathilde Skirt in Stake & Strand and Walnut Whip.
The continued survival of this intricate craft is a testament to the skill and resilience of the Chippa community, who have passed down their knowledge through generations. While modern pressures and synthetic dyes have crept into parts of the industry, the artisan families we visited in Bagru still adhere to eco-conscious, small-scale production, making Bagru block prints not just culturally rich, but also environmentally sustainable. We share these fabrics with pride and respect for the technical processes, the history and the sheer beauty of the patterns. Above, Maxine wears a headscarf in Trifford and The Honey top in Volt Lime Mustard.
Explore our full collection of new, hand block printed Indian cottons in our edit here.
